Comments on: Actionable Metrics

By: Matthew Needham

Matthew Needham — Mon, 02 Nov 2009 14:15:29 +0000

Thanks for the comment Jason. Your experiences are exactly as I find with the people I work with. All too often people have a bunch of metrics but either don’t know what to do with them, or have no idea what the metrics are telling them.

By: How To Write Great Surveys with Actionable Data Results

How To Write Great Surveys with Actionable Data Results — Tue, 27 Oct 2009 13:19:24 +0000

data and metrics. You need results that you can actually do something with. There have been some great posts on actionable metrics. I encourage you to read them

By: Jason Brooks

Jason Brooks — Thu, 22 Oct 2009 08:51:22 +0000

Some great points Matthew. It’s amazing how many times I hear seasoned marketers rave on to me about ‘increasing traffic’ without considering what that traffic is going to do on the site when it arrives or indeed what their existing visitors are actually doing now. Formulating a plan that monitors and measures activity and conversions properly before embarking on a quest to rank number one for Cheap Flights is the way forward.