This is the 5th post in the series how to write an ebook. In the last post we talked about getting ready for launch and setting up your checkout in E-Junkie.

In this post I’m going to talk a little bit more about building a successful sales page.

A sales page is what is used to turn readers into buyers and is what most people who sell information products online use.

You will have seen plenty of examples with of hard sell sales pages with lots of Yellow Highlighted Text. Not classy.

This post is going to teach you a much more classy and tasteful way to sell your products without the hard sell or the yellow highlighting.

Over the years there has been a lot of research into looking at what sells and the following is based on a proven formula,

Let’s call it the 5 step rule:

1. What’s up Doc?

Before you mention anything about what the product is you’re trying to sell, first of all you’ve got to start by identifying what the problem is. For example:

Are you tired of starting towards your goals only to fail 2 weeks later?

So define the problem up front so that your readers start nodding in agreement.

2. What you have for them

This is a ‘teaser’ to what you’re selling. It’s a glimpse of the solution you’re going to offer your readers. You’re giving the potential customer an idea of what it can do for them. This is where you tell them what the product will do for them and describe the benefits of your product.

For example:

“We have a step by step workbook which takes you from goal setting to action taking, which will get you the results you want more quickly, without failing.”

Once you’ve given them a glimpse of the the solution that you’re offering them it’s now the time to tell them why you know what you’re talking about and why people should buy from you.

3. Who the hell are you?

So, what makes you such an expert mr fancy pants? Why should I buy this product from you?

As an example:

This workbook has been put together based on my 20 years experience in working with some of the world’s biggest business, to help them get the results they want and also from coaching and developing small businesses owners to accelerate their results. I am a qualified accountant, interim manager and consultant…

So, once you’ve stated your credibility it’s now time to tell the readers what you have for them:

4. Now tell them

This is where you tell your readers what your product is. What exactly do they get for the money?

For example:

a complete 35 page workbook which takes you from setting your dream line to working out your goals.

It contains worksheets and tools to help you put what you’ve learnt into action.

It contains 10 podcasts and transcripts of interviews with some of the world’s biggest experts on…

Now, and this is the important bit:

5. Tell them what to do.

Here’s the most important bit. You need to make it crystal clear what someone needs to do to buy your product.

For example:

To buy now, click here and the workbook will be available to download.

That’s it it’s that simple.

If you follow these simple steps then you’ll sell more product and in all fairness, if you do a good enough job, you’ll get a much better price that you would have been able to get with all that highlighted text.

So what do you think? Anything to add?

Thank to all of you who have commented on the blog, tweeted me or sent me an email suggesting I put this all into an ebook. I’m going to do this and it will be available from end of June with how to guides and a launch check list.

As usual we’ll be giving our very best pricing to those on our mailing list. You can too by signing up to the newsletter. Signing up is free and we’ll even send you a copy Seth Godin’s Ebook Unleashing the IdeaVirus.

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