20 Days To A Better Business

Each Monday we focus on one activity you can do today or over the next week to build yourself a better business. These short, actionable posts will show you what steps you need to take to take your business to the next level.

In case you’ve missed the previous posts, you can catch up here: 20 Days to Build A Better Business.

This is Day 15: Build Your Team

“First who, then what” – Jim Collins, Good to Great

In the book, Good To Great: Why Some Companies Make the Leap… and Others Don’t, Jim Collins wrote that good businesses focus on getting the strategy right, whereas great businesses focus on getting the team right.  From Collins research he discovered that the best performing businesses focused on recruiting the very best people before they did anything else. His studies found that the right people figure out what needs to be done and therefore you end up with a much better strategy. Plus they have the skills in place to execute the strategy.

Even in small businesses, having the right people on board cannot be underestimated. The right people can not only help you get more done, they can give you insights to areas or ideas you’d never previously thought of. They can do this by challenging thinking, going the extra mile or having a unique talent which gives your business the edge.

In the pursuit of top talent it’s easy to be tempted to recruit good people when you see them and certainly many business leaders recommend  you just that and even regularly interview people even when when they  haven’t got something immediately for them to work on.  However, smart people like a challenge, and if you’ve got nothing that stretches  all their talents and skills then they won’t stay around for very long.

So the trick has to be to recruit when your business is at a cross roads and you need people to take your business to the next level. But you need to be extremely clear about what you’re looking for them to do for you and make it clear to the people you’re recruiting what’s in it for them and how they can make a difference.

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