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Inspiration »

The Purpose Of A Business

The Purpose of A Business

 

The Purpose of a Business

 

What is the purpose of a business?

To make money?

To make world beating products?

To change the world?

The purpose of a business, as Peter Drucker, the management guru famously said, is to create a customer.

Which means that if the purpose of a business is to create a customer then  business only has two functions; marketing and innovation.

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”  Peter Drucker


But I think that is quite a simple definition of the purpose of a business. 

Read the whole story »

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