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Home » Archive by Category

Articles in Business Basics

Are You Building a Tribe or a Community?
Friday, 10 Jun, 2011 – 6:00 | 33 Comments
Are You Building a Tribe or a Community?

During my time at Chris Guillebeau’s World Domination Summit in Portland, Oregon last weekend, I was lucky to get into one of the breakout sessions by Pam Slim of Escape from Cubical Nation. The session …

Why Pricing Is Important
Thursday, 9 Jun, 2011 – 6:00 | 5 Comments
Why Pricing Is Important

photo credit: fireballk2588
Most business owners recognise that if they price their products or services too low, then they risk leaving money on the table. On the other hand if they set prices too high, …

Tell Us Your Story: Building a RARE Business Community
Tuesday, 21 Dec, 2010 – 6:00 | 4 Comments
Tell Us Your Story: Building a RARE Business Community

This is a guest post by Adrian Swinscoe for our Tell Us Your Story feature.
My thanks go to Matthew for asking me to write a guest post for him whilst he is away on holiday …

7 Low Cost Tips to do your own PR
Thursday, 19 Aug, 2010 – 6:00 | 9 Comments
7 Low Cost Tips to do your own PR

Entrepreneurs often wear many hats, from sales, IT whizz and bookeeper. PR is just one of the many hats. All areas which compete for your time.
Good PR can make the difference between your launch making …

5 Ways to Use Linkedin to Boost Your Business and Your Prospects
Thursday, 12 Aug, 2010 – 6:00 | 6 Comments
5 Ways to Use Linkedin to Boost Your Business and Your Prospects

Right now I have 326 connections on Linked-in. This gives me an awesome 2.9m people in my network, i.e. the total number of people connected to all the people I’m connected to.   According to my …

Getting your spaceship off the ground
Tuesday, 20 Jul, 2010 – 6:00 | 11 Comments
Getting your spaceship off the ground

Today is a major milestone in the life of this blog. This is the 200th post. May there be many more.
Today is also the 41st anniversary of  Neil Armstrong and Buzz Aldrin stepping out …

Preparing for Launch
Monday, 19 Jul, 2010 – 6:00 | 6 Comments
Preparing for Launch

A couple of months ago I starting preparing my first information product – How to Achieve Your Dreams The Tomato Way. I documented it’s production in a series of posts How to Write Your Ebook.
As …

How to increase the profitability of your business
Monday, 28 Jun, 2010 – 6:00 | 10 Comments
How to increase the profitability of your business

Last week we featured a case study from our one hour brainstorming sessions about a business that increased it’s profits by creating an upsell. This recieved a great deal of comments and page views. So, …