
photo credit: alexandermensa
Homeless Daniel Morales, 58, last saw his 16 year old daughter 11 years ago. One day when visiting his daughter at the home of his former partner, he discovered they’d moved without leaving any forwarding address.
Fast forward to January 2011.
Living in a homeless shelter Morales was asked to take part in a project to talk about his life on Twitter. On 2nd February 2011 Morales, who’d never previously owned a computer started tweeting.
After a few weeks into the project he posted the following tweet:
Hi thi is to let yo people know that in looking eoq my daughter. Her name is Sarah m rivera.
Hi then posted a picture of his daughter at 16 and his mobile phone number.
One of his followers found his daughter on Facebook and sent her a message. She called her dad immediately and they met up the next day with his two grandsons he never knew he had.
What a great story. The power of social media at it’s very best.
The question is, that if Twitter had such a big impact on one person, what impact could it have on business?
Do you have a story to share about how Twitter has helped you or your business? Please tell us in the comments below.

Matthew:
This is truly an interesting story. We know that social media can have a huge impact but it all depends on the mesaage sent as well as the audience it goes to. I have a Twitter following of over 2000. One tweet I sent I asked the followers to reply and tell my daughter happy b-day because she would think it would be cool. I got zero reply’s.
Unfortunately, I do not have a compelling social media story to share…yet!
Take care!
- Rick
Rick, I thought that was going to be an amazing story that you were going to share about 1000 Happy Birthday’s! Sadly not the case.
I think if your audience has found you, then I suspect that they are more responsive than the followers you’ve found.
But I maybe wrong. Thanks for the comment!
Matthew
For all the condescending jokes people make about Twitter, Facebook or the blogosphere, stories like this remind us that social media is a powerful tool that can accomplish amazing things. Sure, there’s a lot of spam and white noise out there in the Twittersphere, but heart-warming stories like this make it all worthwhile.
Matthew Needham Reply:
May 20th, 2011 at 12:01 am
Absolutely Alex, I completely agree. Underneath all that hay there’s the odd needle. Because it’s so rare it makes it every bit more interesting.
Really appreciate your comment, thank you.
Matthew
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