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Home » Business Owners

How to write your ebook (part 4)

This is the 4th post in my ebook series How to Write an Ebook. You can can catch up with with the other posts in the series here.

In the earlier posts,  I wrote about; why ebooks, selecting your topic and getting started. In this post I’m going to cover:

Getting ready for launch

So, you’ve finished your ebook? Brilliant. How does it feel?  Before you crack open the champagne, you now need to start getting ready to launch your ebook.

Does it all make sense?

First of all, you want to make sure people can understand what you’ve written and that it contains no stupid gramatical errors or spelling mistakes – so get someone to read it, ideally a person from your target market.

Ask them for their feedback and make any necessary changes or corrections based on their feedback. It’s usually worthwhile getting a couple of people to do this for you, one a subject expert and one who knows nothing about the subject.

The Portable Document Format

The most common method for distributing ebooks is the Portable Document Format (PDF) because:

  • Smaller file size
  • More difficult for people to change your ebook
  • You can include a menu to aid navigation

PDF is an application by Adobe which although you will need if you want to make alterations to PDF’s you won’t need to create a PDF.

If you’re a Mac user you can go to file > print and click on the PDF button and select “Save as PDF“.

If you’re a PC user then you can do the same in your Word document, go to File > Print and see if you have the option to Print to PDF.  If it doesn’t allow you to print to PDF, check that you don’t have option to save the file as a PDF.

If you still can’t print to PDF – see if a friend  can do this for you or alternatively go to Elance or Odesk to find someone who can.

So how do I turn my ebook into a money making machine?

Art is clearly not my strong point. But I’ve jotted down how the process works.

As you look at the flow chart, you’ll note that you only appear once on the right of the flow chart. This is the ultimate passive income product. Whether you sell 1 or 1000 this process is entirely scalable.

Whilst there are loads of shopping cart systems out there, the one that I use and I know a lot of others do too (Darren Rowse of Problogger for one)  is E-Junkie .  Here’s why:

  • very easy to use
  • $5 a month with 7 day free trial
  • Fully integrates with many different payment services such as Paypal, Google Checkout, Clickbank, etc.
  • Customer support and online forums are excellent.
  • You can distribute your ebook through either your own servers or ejunkie’s
  • It fully integrates with Aweber (mailing list software)

Once you have your E-Junkie account set up you’re ready to rock.  Simply upload your ebook to E-Junkie and create a product, copy the links for either buy it now buttons or add to cart, paste them on your website and that’s pretty much it.  All that’s  left is to set the price and the automated email which will be sent to your buyer with the link for them to download the ebook from the E-Junkie servers and the cash will end up in your account.

How’s that for a passive money making machine?

My E-book update

Regular readers will know that I  started this series of posts as a means of motivating me to write my own ebook.  And it worked….Last week saw the pre-launch of my ebook for How to Achieve Your Dreams the Tomato Way – A step by step guide for entrepreneurs for goal setting to action taking.   I’m going to do a full post on the lessons I learn’t on this pre-launch as a follow up post in the next couple of weeks.

Is there anything you’d like to know about writing e-books which we haven’t yet covered? A few people have suggested that we put all this content into our own writing an ebook guide, if you think that would be useful add your comment below too.

So what do you think?


  • Jean Sarauer said:

    These posts would be fabulous all bundled together in one spot. The information is super helpful to those of us who will be creating ebooks at some point. You’ve done a great job, and I say get the most mileage out of these posts as possible!
    .-= Jean Sarauer´s last blog ..The True Story Behind Virgin Blogger Note’s New Look =-.

  • Matthew Needham said:

    That’s kind of how I’m thinking. How much do you think it should be if it includes a lot of detailed instructions around ejunkie set up, creating an affiliate programme and the launch guide?

  • Joshua Black | Underdog Millionaire said:


    Great info about e-junkie. I’ve seen it all over, but have yet to check it out, so thanks for bringing that up again. I am curious to see your post about how the pre-launch of your e-book went.

    I’ve found that passive income is not all that passive. With e-books especially, if you don’t keep them in front of your customer’s minds at all times, they will quickly fade into the background.

    I’ve had a few products that really flew off the shelf 6 months ago, then I ignored them a little too long with my promotions, and the sales dropped to almost zero.

    -Joshua Black
    The Underdog Millionaire
    .-= Joshua Black | Underdog Millionaire´s last blog ..7 Insane Customer Magnets That Even My Dog Wouldn’t Touch =-.

  • Matthew Needham said:

    Well, I suppose it would be more passive if you have an affiliate programme! Stay tuned my friend and I’ll share the lessons!

  • mark said:

    Hi Matt,

    This is great information, and something that may come in handy for me as a reference in the future. Jean made a good point – perhaps these posts could be made into an ebook (?).

    I had not heard much about E-Junkie before, so that is a great tidbit! Do you know if it also integrates with MailChimp? I have yet to decide on an email listing thingy (coming sort of soon).

    Thanks for this *useful* info. Have a great day!
    .-= mark´s last blog ..Is Work/Life Balance just a scam? =-.

  • Matthew Needham said:

    Hi Mark, thanks for the comment. I’m thinking of putting them into an ebook about writing an ebook for passive income generation!

    I’m not sure about Mailchimp, but I’d strongly recommend you use Aweber, which is what a number of the big sites use for email distribution as it has a low spam reputation.

    Check the details on my affiliate link on the right hand side!

    Seriously, I use this and it’s excellent, all the email templates you see on this site are all done in Aweber and hosted by them. It’s $19 a month which may not be the cheapest around, but it’s a great product.

  • mark said:

    Thanks Matthew – Have a great night!
    .-= mark´s last blog ..Is Work/Life Balance just a scam? =-.

  • Karen said:

    Hi Matthew,

    Great information on your ebook launch. One other aspect of providing your ebook as as PDF is the ability to have it protected, plus it’s a de facto standard these days. But, with the advent of the Kindle and other ebook readers, you may want to look into providing your ebook in other digital formats.

    As well, have you thought about offering it on Amazon? I know some bloggers who have done that to reach an even greater audience.

    It’s definitely something to think about.

    .-= Karen´s last blog ..50 More Inspirational Quotes =-.

  • Matthew Needham said:

    That’s a really good point Karen. I’ll look into putting it on Amazon. Phil Raby suggested the new Apple iBook store, so I shall look into that too.

    Thanks for commenting!

  • John Richardson said:

    Just wanted to say thank you for all the great advice Matthew .. I have just started my first ebook which I’m looking forward to releasing at the end of July. I’ve pretty much followed your process to the letter which has made it so much easier to get my project off the ground.

    Best wishes

  • Matthew Needham said:

    John, thanks for your comments. I’m really pleased that this has been helpful to you and I wish you every success in your new ebook venture.

  • Steve Scott Site said:

    Thanks for doing a series on creating an ebook from start to finish. The idea of writing an ebook is probably pretty frightening to a lot of us simply because it contains the word BOOK! Writing a blog is one thing, but a BOOK sounds a lot harder to do, doesn’t it? You’re letting everyone see that it doesn’t have to be when you plan things out properly and follow a schedule, which is great.
    .-= Steve Scott Site´s last blog ..Steve’s Sunday Selections – May 30th, 2010 =-.

  • Matthew Needham said:

    Hey Steve, thanks very much for your comments. You’re right it does sound a lot harder to do, because most people look at it as a great big mountain rather than a series of small hills. Thinking of it as a series of blog posts undertaken over a couple of weeks, makes this so much more manageable.