The Low Information Diet – The Ultimate Diet For Business Owners
Most diets start in January as people start a New Year with the intention to loose a few pounds in weight. For a few days, at least, junk food and unhealthy options with have been replaced with healthier alternatives.
But by the middle of January, most people will have given up on the diet and gone back to the old ways - a Starbucks Blueberry muffin for breakfast and a Big Mac for lunch, claiming that the diet wasn’t really for them, or, more likely, simply forgetting all about it altogether as they slip slowly back into their old ways.
The reason diets, and New Year resolutions for that matter, don’t work for many people is because the goal isn’t sufficiently formed as a habit in the mind of the person “committing” to it.
In the book Psycho Cybernetics by Maxwell Maltz, Maltz identified that it takes 21 days to form a habit – but the good news is that you only need to spend 15 minutes a day practicing the habit (preferably at the same time each day) to create the connection in your mind and form the habit. After 21 days it becomes progressively more difficult to fall back in to the old ways.
The Low Information Diet
A low information diet is exactly what it says on the tin. You read and watch less, you understand more and get more stuff done.
There’s no doubt bad news sells.
As Elliot Carver the villain in Tomorrow Never Dies said in his “world domination speech” there’s “no news like bad news”
Worse still, for many people – news is very addictive (thus taking up even more time) – especially given the advances in technology allowing the viewer or reader to see real time action from the scene or interviews with key witnesses or people involved.
I remember being glued to Sky news for hours in March 2003 when the first cruise missiles was fired into Baghdad – all the technology and interactive reporting draws you to want more and more information, which takes up more and more time.
Consequently when you’re conditioned to knowing everything about a subject then you’re less likely to get anything done.
So instead of actually trying something and seeing what happens you might find your time reading books/blog posts going on courses – learning everything and anything about the subject instead of actually doing something.
Implementing a Low Information Diet
By going on a low information diet, you’ll have more time to actually do things.
The most common thing people say to me when I tell them I don’t read newspapers or watch the news is “how do you know what’s going on?”
Well, the truth is you never actually escape the news.
For example, the other day whilst I was waiting for a coffee in the coffee shop I glanced the headlines of the paper. When you go to the gym they often have the news headlines scrolling across the bottom of the screen.
But the easiest thing is when you speak with someone, ask them what’s big in the news.
So, in a general sense, you’ll still know what goes on, but have more time to actually do something.
f you want to get more stuff done, adopt an low information diet.
Here’s how to do it:
1. Turn off Email Notifications - If you’re forever checking email, you’ll never get anything done and you’ll get bogged down dealing with minutiae, when you should be focused on growing your business.