November Reading List
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In September I started a post about what I was reading that month. This got some great feedback, so each month I’m featuring the books I’m going to be reading that month and then posting reviews on them the following month.
You can see other books that we’ve featured by checking previous Books of the Month here.
This month, I’m going to be short of time, because we’re moving house, I’m starting a big client project and I have a number of website projects in progress (next weekend I’ll tell you more about the last one), so I’m only going to cover one book this month:
The book I’m going to read in November is eBoot Camp (UK Version) eBoot Camp (US Version) by Corey Pearlman.
I first came across Corey over on Chris Ducker’s VirtualBusinesslifestyle.com.
Chris revealed that eBoot Camp (UK Version) eBoot Camp (US Version) was one his top books, so I thought that this would be well worth checking out. Here’s the product description from Amazon:
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.
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My name is Matthew Needham and I'm a full time interim manager and consultant. I work with businesses large and small to help them grow their businesses, save money or improve their business processes.
I'm an entrepreneur, accountant and blogger. You can read more about me, or The Big Red Tomato Company on the