November Reading List
In September I started a post about what I was reading that month. This got some great feedback, so each month I’m featuring the books I’m going to be reading that month and then posting reviews on them the following month.
You can see other books that we’ve featured by checking previous Books of the Month here.
This month, I’m going to be short of time, because we’re moving house, I’m starting a big client project and I have a number of website projects in progress (next weekend I’ll tell you more about the last one), so I’m only going to cover one book this month:
I first came across Corey over on Chris Ducker’s VirtualBusinesslifestyle.com.
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.