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Home » Business Library, Random

November Reading List

In September I started a post about what I was reading that month. This got some great feedback, so each month I’m featuring the books I’m going to be  reading that month and then posting reviews on them the following month.

You can see other books that we’ve featured by checking previous Books of the Month here.

This month, I’m going to be short of time, because we’re moving house, I’m starting a big client project and I have a number of website projects in progress (next weekend I’ll tell you more about the last one), so I’m only going to cover one book this month:

The book I’m going to read in November is eBoot Camp (UK Version) eBoot Camp (US Version) by Corey Pearlman.

I first came across Corey over on Chris Ducker’s VirtualBusinesslifestyle.com.

Chris revealed that eBoot Camp (UK Version) eBoot Camp (US Version) was one his top books, so I thought that this would be well worth checking out.  Here’s the product description from Amazon:

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

Interestingly enough, although it has 46 5* reviews, it also has a couple of 1 stars too, with the titles ‘Do Not Buy This Book’. So, I’ll be checking this out and seeing what it’s all about and sharing my thoughts in December.
Over to you, what will you be reading this month or what have you already read which has transformed your business.

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