Join my FREE business growth workout!

And I'll show you how to grow your business, work less and make more money with proven strategies that work right now...

  • get more clients without cold calling
  • reduce costs, without cutting service
  • know your numbers, without knowing numbers
  • what tools to use to make you more productive
  • Plus much, much more

Get Instant Access To My Free Business Growth Workout

Work With Me

You, Me, Big Results.

Learn More →


Regularly updated straight from the vine

Learn More →

FREE Resources

Not your average Business Toolbox

Learn More →
Home » Random

October’s Reading List

Last month I started the month talking about the books I was looking forward to reading in September.  This got some great feedback, so I thought I’d continue letting you know what I’m reading each month and then post my reviews and summaries on the books I’ve read.

Not only does this help you understand whether the books is worth buying, it’s good for me to summarise my notes in one place!

You can read my reviews, from last month, of  Trust Agents here and Leading Outside the Lines here when it goes live just by clicking on the links.

So, October, what will I be reading?

Art of Non Conformity

I was excited to get The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World, by Chris Guilleubeau  in the mail from the other day, especially as it’s not out in the UK until December…! This is the book based on Chris’ popular blog of the same name and based on the concept around the concept that  “You don’t have to live your life the way other people expect you to”.

The Truth about Leadership: The No-fads, Heart-of-the-Matter Facts You Need to Know is a new book by James M Kouzes and Barry Z Posner – bestselling authors of the The Leadership Challenge (although I haven’t read that book either).  This new book is aimed at the emerging leader, although I suspect the advice will be as relevant to leaders of any age or any experience.

Just as I was typing this, I suddenly thought that I don’t know if I’m going to get to read both of these books as we are moving house next month and I’m going to have to start packing my office. But then I just flicked through the The Truth About Leadership and noticed that excluding the notes it’s only 164 pages, so that shouldn’t be too challenging!   It will be interesting to see what they cram into the book.

Last month I was in the car quite a bit and got the opportunity to listen to a lot of podcasts and Audio Books. I know many readers are short of time to read actual books, so maybe an audio book could be good for you?

I’ve come across the free download offer from (click the banner below)

1 Free Audio Book -

If you’re not sure whether Audio Books are for you, or just want a free Audio book, just click the link. Last month I downloaded a Free Copy of the 4 Hour Work Week from Audible, which was brilliant and I really enjoyed that.

Reader El Edwards asked, when I mentioned the free download on my Wednesday Wisdom Posts which other Audio Books I’d recommend, for people looking to grow their business, is the E-Myth Revisited or The Magic of Thinking Big.

Go check them out!

What books are you reaading this month?


  • James M said:

    I love Audible. I listen to a book while going on my walk which happens at least 4 times a week. It’s a great way to really zone in on the content without being distracted with a computer, tv, someone talking to you, etc.

    I currently have an hour left of Jeff Jarvis’ “What Would Google Do.” To me, the book is a new Cluetrain Manifesto in how businesses should behave in the current world full of blogs, social networks, and how people are discovering new products without seeing advertisements. Jeff Jarvis reads it, and for anyone who has listened to him talk on This Week in Google, it’s an easy voice to listen to.

    I also have Nicholas Carr’s The Shallows going on the Kindle app on my phone. After that, I want to listen to Boardwalk Empire. That’s currently showing on HBO, but I don’t have it, so I thought I’d get the book instead. It’s read by Joe Mantegna (Searching for Bobby Fisher, Criminal Minds, and voices Fat Tony on Simpsons).

  • Matthew Needham said:

    Hi James, thanks for the comment. I have only used Audiobooks in the car, but I think I should listen to them around the house or when I’m doing other things on the computer.

    I read Jeff Jarvis’ book last year, but although it was good I felt a little short changed in the fact that I thought it would be a book about Google, when of course it’s not. It’s what they might do. However, I certainly agree with the messages in it.

    My friend has just purchased a Kindle and he’s bringing it round on Friday for me to have a look at. Personally I wanted to hold out for an iPad, but I’m aware that since Amazon reduced them a lot of people are are using them instead of the iPad for book reading (I saw one quote where someone described the iPad as too distracting).

    I’m not familiar with the other books you recommend though, but they sound very interesting!

    Thanks for the comment, keep up the learning!

  • John Soares said:

    Like James, I’m also reading The Shallows by Nicholas Carr. It’s an excellent and very important book. I’m already spending less time online — and I’m happier for it.

    I’ll consider Chris G’s book, but I always have such a big stack of books to read.

    I also listen to audios a lot in the car. It’s a great way to find time to learn. I dictate important ideas and facts into my digital recorder and transcribe them later.

  • Matthew Needham said:

    John, I’ve added the book to my wishlist to check out. It sounds quite interesting having just read the Amazon review.

    I know what you mean about too many books, I have a big stack too. In fact I probably own almost as many books I’ve not read as I’ve read.

    you might want to check out Dragon Dictation as an iPhone App as it transcribes the text for you. Or think about using a transcription service.

    Good luck with your travels and thanks for commenting John.

  • John Soares said:

    I’ve actually gotten rid of about one-third of my books over the last 6 months. I keep ones I’ve read and underlined, and I also keep books I think I’ll likely read in the next couple of years. All the rest went.