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Home » Random

September’s Reading List

It doesn’t seem like 5 minutes ago that I was asking readers what books they’d recommend reading this summer.  Where has the summer gone?  (Ok, I know it’s Winter ‘down-under’ but it’s allegedly Summer  here in the UK).

I don’t know about you, but this summer seems to have gone by in a blur. It also feels like one of the coldest summers we’ve had in a while and now the nights are starting to draw in, you begin to wonder where the time has gone!

Anyway, I thought I’d kick off this month and tell you what is on my reading list for September.  Sadly I’m not getting as much time to read at the moment due to two reasons 1) a new baby and 2) change in commuting to client sites (car instead of train) – but what I plan to do is follow Thomas Sinfield’s advice and try audio books.

With my daily commute being quite short at the minute (about 30 minutes), I’m spending the time listening to podcasts from the likes of my good friend Chris Ducker from Virtual Business Lifestyle and also Pat Flynn’s Smart Passive Income. For such short commutes podcasts  are ideal companions for the car journey, especially as they cut to the chase quickly and contain plenty of actionable information.

For longer car journey’s, as I said,  I’m going to try audiobooks – as this will give me a much greater opportunity to get absorbed into a subject and hopefully I’ll learn something which I can use in my business or apply in my work with clients.   (Side note:  I  don’t know about you, but I think it’s slightly ironic that the 4 Hour Work Week audio book is actually 8 hours of listening – ironic, but well worth listening too!)

Anyway enough about my client commute and complaining about the British Weather!

Here’s what I’m planning on reading this month:

September Reading List

This is the new book from the co-author of the book The Wisdom of Teams: Creating the High-Performance Organization – it’s  all about using the informal organisational structure to get things done.  If you’ve worked in organisations and you want something done in a hurry, you call Joe and ask  him to do you a favour. Quite often leaders don’t know these things happen, but they do and this book really is about using these informal networks as an asset to your business.  For the one person business this could be equally of use in tapping into to the ‘informal network’ to promote your product or service.  Anyway, I’m looking forward to reading this one and I’ll be sharing my findings by the end of the month.

The other book I’m looking to read is:

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith is a new book on er using social networks to build influence in the digital economy. Both of these two authors are social media veterans, so it will be interesting to see how they suggest making better use of social media.

So, what about you? What’s on your reading list this September or what you already read? Share your thoughts in the comment section below.


  • Yolanda Facio said:

    I’ve got several books waiting to be devoured but currently I’m working on Fascinate by Sally Hoghead which has turned out to be quite interesting. And Switch by the Heath brothers.

    I enjoyed Trust Agents, I think you will as well. I haven’t read Leading Outside the Lines but will add it to my list, sounds good!

  • Matthew Needham said:

    Hi Yolanda, thanks for the comment here. You know, I’d forgotten all about Switch. Thanks for reminding me of it. I’ve not heard of Fascinate though. I’ll hop on to Amazon and check it out.

    Thanks for the recommendation of Trust Agents, we shall have to compare notes!

  • Ben said:

    Not a bad set of books to read.

    I’ve just finished the e-myth by Michael Gerber. Excellent book! (Thank you btw!)

    I’m thinking about re-reading Jeff Jarvis’ What would Google Do or starting my Barak Obama book – can’t remember the title now.

  • Matthew Needham said:

    Hi Ben, thanks for the comment. Glad you liked the book! Barrack Obama has two books – ‘Dreams From My Father’ and ‘The Audacity of Hope’.

    I’ve read Jeff Jarvis’ book and I thought that was good, albeit slightly disappointing in that it offers no actual insight into the workings of Google. Just speculation really.

  • Moon Hussain said:

    Matthew, been thinking about picking up a book again. I will consider your selections.

  • Rod Watkins said:

    Read Trust Agents last summer. Well worth the read. Just before that I read Inbound Marketing. Also worth the time. Then I picked up Purple Cow by Seth Godin. I had read Permission Marketing some years back but never followed his other books. But I just loved Purple Cow, and since them I read Tribes and am ell into Meatball Sundae. Although these are older books my plan to read all his stuff. It really resonates with me. In fact, I even started a category on my (very) new blog called RegardingSeth where I comment on his daily posts. Of course I also have a long list on my Amazon Wish List. Tough to keep up with all the great books out there!

  • Matthew Needham said:

    Hi Rod, I’ve just finished Trust Agents, I agree it’s really good (writing up my notes today). I’m not familiar with Inbound Marketing, but I have read most of the Seth Godin books that you list here. One thing I think you’re missing though is Small is the New Big. That really changed a lot of my thinking about business. You’re absolutely right, it’s really difficult to keep up with all the great books if you want any life with your family!