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Home » Business Owners

You Aren’t Expected To Be A Superhero!

Superheros. Don’t you just love them? I grew up with the likes of Batman and Robin and Superman, so they were very much a big part of my life. In fact,  I think we all love to have someone to look up to and looking out for us.   But when that person is you, things aren’t quite as  good are they? It’s hard work and high pressure looking out for folks.

So, today you don’t need to be a superhero, as we’ve got our own, just for the day,  in the form of Thomas Sinfield from StandOutBlogger, a website I’ve only recently discovered, but I’m a big fan of.  You can follow Thomas’s adventures on Twitter or on Facebook

. So, today Thomas is our Friday Follow (#FF) …. Over to you Thomas:

I don’t know if you have noticed, but most business owners seem to act like superheroes!

  • They Work Insane Hours
  • Try To Do Everything Themselves
  • They Won’t Except Help From Anyone
  • Yet They Continue To Do It – Day In, Day Out!

Just reading that list makes me tired, yet millions of small business owners
are doing this every single day – and they don’t see a problem with it.

But We Are Not Superheroes…

The problem with all the people currently in this recurring cycle is that they are NOT superheroes and you can only keep up such a hectic workload for a short period of time – before you burn out!

Suddenly the ‘9-5 treadmill’ isn’t looking so bad after all.

It Doesn’t Have To Be Like That!

The thing that I don’t understand is why people continue to work this cycle, when there is a much easier way!

1. Focus On The Important Tasks

Most business owners try to do everything themselves and the problem with this is since you are spreading youself so wide – you are not able to focus on the more important tasks (because it is usually the small things that are the most time consuming!). So start by writing down a list of all the jobs in your business, and list them from most important to least important.

Start to focus on the top selections of this list!

2. Outsource The Rest

Now I know you are thinking ‘but I can’t just drop the rest of my jobs to focus on 2 or 3 tasks!’ and you are right! Instead I want to tell you to LET SOMEONE ELSE HELP!  I know that this is a hard step for most business owners, but it will be hard for your business to ever grow if you do not allow others to do some of your work. Depending on the tasks you can easily and economically outsource jobs overseas through one of the major freelance marketplaces – or if that seems like too big a step, why not consider hiring some part-time help?

3. Remove The Dependence On Yourself

Small business owners like to be in charge, but when it comes time to sell your business this can become a costly mistake. The problem with having a business that is dependent on you is that YOU BECOME THE BUSINESS.  So why not start releasing your businesses dependence on you and give others some more responsibility – it will pay off in the long run!

These three steps are some of the hardest for small business owners to take, but are also some of the most rewarding.

So stop trying to be a superhero and watch your business grow!

Thomas Sinfield is an Australian blogger who is always looking for ways to simplify ‘complex’ processes! He blogs at StandOutBlogger and is currently working on creating a free video course teaching small business owners how to build their own website for under $100!


  • Moon Hussain said:

    I’m all for people being happy with their work and lives in general, but once in a while you come across a few that take pride in saying ‘well I’m busy with my work to do that’.

    It’s kind of sad. Life should be about family and friends as well. Take a break, smell the roses, and prioritize as you said.

  • Thomas Sinfield said:

    I have only just personally started to realise that work isn’t everything. I got married 14 months ago, and have the most gorgeous 6 week old daughter – and to be honest, my goal now is to work as little as possible to spend time with them.

    Now I know this will take work to set up systems, but it’s better them only seeing them nights and weekends for the next 40 years!

  • Eleanor Edwards said:

    Hey Thomas. Lovely to meet you. 🙂 I agree with what you say as a general principle but I think it’s also important to acknowledge the need to hustle in the early days. Whilst it is possible to get relatively low cost outside help from certain areas of the world, even low cost costs. And you get what you pay for. Cheapest isn’t always the best. It takes time to find reliable outside help.

    But you’re right, that superhero mentality is not sustainable long term. I have one particular income stream that is easy work for me but not something I particularly enjoy. I’m building it with the sole intention of outsourcing it as soon as I can.

  • Thomas Sinfield said:

    Hi Eleanor!

    Thankyou so much for your comment, and I totally agree. At the start of a business there is always going to be the need for hustle. But I believe the hustle should be focused towards creating systems and putting them in place to work smarter – not harder (like most small businesses seem to run).

    And I know what you mean about the cheapest isn’t always the best, I have had some pretty bad outsourcing experiences, but the one thing I have found is that there is cheap workers out there that have talent – you just have to make sure you don’t give them too much leash at the start – start testing them to gauge their true skill levels before getting the to do the serious work!

  • Savings Sally said:

    There certainly are some very crazy business owners out there. I wonder if they have a higher rate of heart attacks at a younger age because of all the stress. Sometimes, you just have to delegate and accept that everything might not be done exactly the way you want it.

  • Ben said:

    Hey Thomas

    I completely agree that this being a business owner superhero isn’t scalable but I do think it’s important to put in the time and hard work when you’re starting off a bricks and mortor business or indeed a virtual business.

    For example I’m currently working on two products to sell via my online business and in order to produce them to the right standard I need to put the hours and hard work in.

    Outsourcing is a great way to lighten the load of a business owner – something that many overlook

  • Weekend Reading | Marketing for the IT Professional said:

    […] Feel overwhelmed trying to do it all? Matthew says You Don’t Have to Be a Superhero. […]