Focus on what matters

When the economy turns around, you want to make sure that your business is in a position to take advantage of it. In this fourth post in a 10 part series, we show you the tools you need and the questions to ask to move your business forward. If you’ve missed any of the previous posts you can catch up with the  other posts here.

When things all around you are changing it’s easy to get distracted. So focusing on what matters is easier said than done. You need to know what are the things that  are important to your business:

Which clients have declining orders and how can you mitigate against this?

Which products/services do you have which really contribute towards your profitability?

How can you increase your product volume through your existing channels to market?

Which investment programmes are important to seeing you through the uncertain times and which ones can be delayed?

Focus on the core. The core products and the core clients.

Are you really critically analysing every investment spend and whether those spends are  really critical to your business?

So, are you really focusing on what matters?


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