BRT Tagline: What do you think?
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According to Wikipedia a tag line “is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience’s memory of a product.”
The time has come to create a tag line for the BRT for two reasons. Firstly to help new visitors to the blog to understand what this site is all about and secondly to act as a guiding light as to why we blog.
I had the following taglines generated following a response to an Ad on Fiver.com. Please vote for your favourite or if you have a better one, please feel free to share in the comments section below and tell us what you think.
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Matthew,
I really think Helping Turn More Dreams Into Realities For Today’s Aspiring Entrepreneurs is a great fit for this blog because dreams really can turn into realities for entrepreneurs if we all work hard to help each other learn and grow and push each other to succeed using our talents.
Thanks for allowing your readers help you with this, another form of us all helping each other succeed and dreams becoming reality.
Take Care!
Matthew Needham Reply:
September 19th, 2010 at 11:56 pm
Hey Eric, thanks for taking the time to commment and your support. I really do appreciate your insights, I’ve got a lot to think about these suggestions and the direction of the blog. I think I’m going to undertake some comprehensive reader feedback!
I appreciate the sentiments of many of them but they’re not very catchy are they? Maybe I’ve misunderstood what a tag line is for but I always thought they were meant to be memorable? The name of your company is pretty remarkable so why couple that with a dull tag line?
What do you want to be known for? Why do you do what you do? Why should we, as readers, come here instead of Get Rich Slowly (plucking a money blog at random. I’m not greatly read in finance blogs) for example?
El Edwards Reply:
September 18th, 2010 at 8:21 am
Sorry, didn’t mean that as snarky as it sounded. Blame it on my head cold. I do think that between us we can come up with something wow for you. Just didn’t mean to sound quite so bleuh about it!
El Edwards´s last [type] ..Did you hear these gems the last time you felt yucky
Matthew Needham Reply:
September 19th, 2010 at 11:53 pm
No problem El! No offence taken. I really appreciate the honest feedback. I’m sorry to hear about your cold, hope it soon gets better.
Don Power - Promotional Video Producer | Marketing Consultant Reply:
September 20th, 2010 at 8:11 pm
Hi Matt et al!
I agree with El and all the folks who commented on her comment. These taglines aren’t punchy.
Besides I think you have overlooked a great tagline residing right under your nose:
“How to Achieve Your Dreams the Tomato Way”
It begs to draw people in and to answer the question : well…what IS the tomato way?
Good idea putting this out to your community!
- Don
Matthew Needham Reply:
September 21st, 2010 at 12:41 am
Hi Don, thanks for the input here. I’d not thought of that actually, but that’s a really good one. Or a variation such as Growing Your Business the Tomato Way.
Really appreciate the input from yourself and everyone else here, this has been really useful for me.
Colin Reply:
September 18th, 2010 at 12:26 pm
I agree with El – “Helping…” makes you sound like Microsoft and nobody wants that.
Maybe something playing on the tomato theme, like “Growing your business dreams” or “The sauce that turns your business into a feast”?
Colin´s last [type] ..Availability
Karen Reply:
September 18th, 2010 at 2:47 pm
I agree, too.
Do you have some other, more catchy ideas for the tagline.
They need a little more punch than the one’s above.
If I had a choice, I would go for the first one.
Karen´s last [type] ..Friday’s Links
ami Reply:
September 18th, 2010 at 8:38 pm
I think I’m with this group.
I like ‘Big Red Tomato Company’ and wish the tagline could build on that imagery/brand, perhaps using words that evoke farming or planting like:
Verbs: Plant, Grow, Cultivate, Enrich, Till, Stake, Build, Harvest, Water, Feed, Fertilize (Fertile)
and
Nouns: Seed, Fruit, Potential, Flower/flowering, Roots
to get something along the lines of: Plant the Seeds, Harvest the Dream
(you get the idea. Mix planting imagery with business/entrepreneurial language)
ami´s last [type] ..When seeking your vocation – Know what you’re getting into
Matthew Needham Reply:
September 19th, 2010 at 11:45 pm
Hi Ami, you’ve given me a lot to think about here. I think you’ve hit on something and I really need to do a lot more thinking about it. Thanks for your contribution.
Matthew Needham Reply:
September 19th, 2010 at 11:48 pm
Hi Karen, thanks for your comment. I can see that I’m not being ‘out there’ enough. This has been a really useful post thanks to all the really great comments, which has given me a whole lot to think about.
Matthew Needham Reply:
September 19th, 2010 at 11:51 pm
Very good point Colin. I’d never really thought about that.
I’ve got some really difficult things to think about over the next few days. Thanks for taking the time to comment.
Colin Reply:
September 20th, 2010 at 10:43 am
Good luck! I’m sure you’ll come up with something brilliant
)
Colin´s last [type] ..Availability
Matthew Needham Reply:
September 21st, 2010 at 12:58 am
Hi Colin, thanks for the vote of confidence!
Matthew Needham Reply:
September 19th, 2010 at 11:55 pm
Hi El, you raise a really great point here. It’s interesting that you see BRT as a ‘finance’ blog. My aim is that it’s a business growth advice blog. Looks like I need to do some more work on it’s positioning. Thanks for your insights, I can’t begin to thank you enough for starting this debate.
I’ve cast my vote for you Matthew.
I think this is where the power of blogging is because it allow the tribe to make the decision
Ben´s last [type] ..Is your mind like Dirty Water
Matthew Needham Reply:
September 19th, 2010 at 11:50 pm
Thanks Ben. Not only that, but it allows a connection with the tribe that generates some really useful feedback.
My thoughts about the tagline are as follows:
1. What is the one thing you do better than anyone else?
2. Why should I stop here when there are others who help grow businesses?
That is the beginning of a great USP (tagline). Catchy is great if you can make it work with the above concepts. But if I come here and can’t figure what you do then I’ll click away. So clarity is far more important. And it is easier to make something catchy once you have the base concept.
From your about page and such I sense that your overall theme is to help people grow their businesses which applies to existing business owners. Also that you help people make their business dreams reality which is new business owners. So you are addressing two different targets. I would pick one target when working on your tagline to niche down a bit.
And, finally, the only thing missing from any of the taglines above is your passion. Your passion about helping businesses is something I sense through your commitment to this site, your interaction with others, your writing, etc.
A great tagline takes a bit of work because it has to do so much with so little. And it may change over time. You can start out with one of the above while you continue to work it.
Anyhoo! Sorry for dragging on so long!
Yolanda Facio´s last [type] ..The Wrap- Truth- Tenacity and Twitter
Matthew Needham Reply:
September 19th, 2010 at 11:47 pm
Thanks Yolanda. i really appreciate your input here. I think you’ve highlighted that I need to do some sharpening of the about page as well as creating a more memorable tag line. Thanks for making me see this!
Matthew, I agree with the sentiments of the other comments. You should get a short, catchy tagline that is memorable and captures what you do.
John Soares´s last [type] ..Productive Writers — Subscribe Now to My New Flagship Site
Matthew Needham Reply:
September 19th, 2010 at 11:43 pm
Thanks John. Appreciate your input here. I get the message! Thank you!
“The Big Red Tomato Company. Grow a pair of businesses.”
“The Big Red Tomato Company. How a seed investment grows into juicy business.”
“The Big Red Tomato Company. Keep your business growing.”
“The Big Red Tomato Company. Available where a business needs growing.”
Slava´s last [type] ..The Abu Dhabi Grand Mosque
Matthew Needham Reply:
September 19th, 2010 at 11:43 pm
Hi Slava, some really great suggestions here. Thanks for contributing, it’s really appreciated.
I voted for “Helping You Grow Your Business More Effectively” like most people because I felt it was the most direct and honest. I felt the other choices sounded too “spun,” some more than others.
Slava has some great suggestions because of how they tell a unique story, whereas Helping You Grow Your Business More Effectively is hardly unique. Clear, concise, direct and honest, but not unique differentiation. If it were me I’d be inclined to search for a more unique message, but again, that’s just me.
Rod Watkins´s last [type] ..Are You Speaking to Your Customer’s Hearts
Matthew Needham Reply:
September 29th, 2010 at 9:42 am
Hi Rod, thanks for your comment here (and for the vote). This is the real power of the community here, it’s given me some really useful feedback, especially about being true to ourselves and being different.
It’s back to the drawing board for me I’m affraid!
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