Articles in Marketing
Raving fans are customers that love your products or services so much they not only tell or their friends and family about your stuff, they show them how to use it and sell it for …
Buying is quite often an emotional decision. When a client is faced with a choice of two competing offers the chances are they will buy from the person that they trust the most.
At one time …
This is a guest post by Yolanda Facio from Red Hot Momentum.
Yeah right.
Here’s the thing, it all started in the very, very early 1900’s like 1908-ish. Marshall Field’s department store in Chicago began to use …
*Or insert type of business here
As a coach working with entrepreneurs from the IT industry, one of the most common questions that I get asked is “how can I get more clients for my business?”
As …
This is a guest post by Yolanda Facio from Red Hot Momentum.
Last week my very smart friend, Lisa Wood, wrote a very quick post on sharing. In its brevity was a very powerful message. I …
No matter the type of business you have, local, internet, offline, online – your success or failure depends upon your ability to engage prospects.
There’s a fine line between engaging and simply being noisy.
Imagine the scene, conversation is in full flow, drinks being served, gentle chinking of ice in glasses. People asking questions, making contacts and building relationships. Yes, it’s a network event.
But networking events don’t just have …






My name is Matthew Needham and I'm a full time interim manager and consultant. I work with businesses large and small to help them grow their businesses, save money or improve their business processes.
I'm an entrepreneur, accountant and blogger. You can read more about me, or The Big Red Tomato Company on the