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How to Create a RARE Business – Interview with Adrian Swinscoe

Rare Business

If you’re a business owner you’ll be well aware that  growth and customer loyalty is becoming increasingly hard to achieve using traditional marketing methods.

In tough times money is tight. So businesses look for cost effective ways to differentiate themselves from the crowd.

This week we interviewed a friend of BRT, Adrian Swinscoe,  about his new book RARE Business to talk exactly how businesses can differentiate themselves from the crowd and create sustainable growth by going back to basics….The basics of building better relationships with your team and your customers.

Adrian’s new book, RARE Business,   is filled with case studies and interviews with mid-sized businesses, identifying those ‘RARE’ elements which help businesses stand above the competitors.

Adrian’s definition of RARE  means ‘unusually great’, rather than something that is seldom seen, and one that will stand head and shoulders above its competitors.

But this isn’t just some academic texbook. Adrian shows a  framework  that if implemented can provide comparable, if not better, growth results by changing your focus from attracting new customers to nurturing and developing your existing customer base.

You can read more about Adrian’s book here.

See for yourself the video interview with Adrian and Matthew Needham from BRT: (Video Opens in New Window)

Adrian Swinscoe talks to Matthew Needham about RARE Business

You can read more about Adrian’s book here.