Facebook Landing Pages
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When people first visit your Facebook page they are shown your wall. Depending on the posts that you have on your site visitors will either ‘Like’ your page or move on.
If you could control the page that first time visitors see, via a landing page which describes your Facebook page, like the one above, wouldn’t that be useful to you?
Before I had my landing page, first time visitors would see this when they visited my Facebook Page (www.facebook.com/thebigredtomatocompany)
Now they see this:
Anyway, as so many people have commented on it, I’m thinking of offering landing page production as additional service:
Can you please help me by answering the following questions in the comments section below:
1) How much do you think this service should be?
2) Would you want it full set up (which would require your facebook user details and password or DIY (with instructions)
Thank you for your help with this,
Matthew
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Sounds like a great idea Matthew. I’ve not seen that done elsewhere before. I would love to see this in action on your FB page to see how it works live.
As for price, I’m probably the wrong person to ask. I’m rubbish at pricing.
I’m thinking this is probably best offered as a solution to businesses who aren’t particularly tech clever. As such, the full works would be the most desirable.
Having said I’m rubbish at pricing, my instinct tells me you could charge quite a lot for this if you offered it as a full solution. It’s just a case of whether the time you need to put into it is worth the financial reward.
I look forward to hearing what others think
Eleanor Edwards´s last [type] ..I found my thing! On niches and doing a happy samba
Matthew Needham Reply:
June 26th, 2010 at 10:55 am
Thanks Eleanor. That’s what I thought, it doesn’t seem that many people do it and if it can be done more quickly and cheaply, then more people could have one.
Hey Matthew!
Landing page strategy is good marketing strategy.
You can sell just the landing page for folks who are self serve, DIY people and who have already setup a Facebook Page themselves. You position your landing page as making their Page better.
The other positioning is for folks who have no clue about Facebook. Here you position the landing page as an example of the “extra value” and marketing expertise you provide when a client chooses you to setup their page. Most paid professionals don’t even know about landing page strategy – so it helps to differentiate yourself by knowing strategies that other marketers are not aware of.
I noticed that you give away the Idea Virus by Seth Godin. He was advocating landing pages back in the 90s when most other marketers were wondering how they could pack more animated gifs on a page!
As for pricing, you need to price out what your market will bear. In most smaller cities and towns, there is no history of social media service providers so pricing these services is new to both service provider and client. My best recommendation is in line with Eleanor’s (hi Eleanor!) – think about how much time it takes you and without quoting an hourly price to the client, make sure you are adequately compensated at a fair price to yourself. The client will let you know whether that price is acceptable or not and you adjust your prices up or down accordingly for the next client.
In any event, I love your Facebook landing page (I tweeted it out earlier today) and if the opportunity arises, I’d love to collaborate on some marketing ideas/projects with you. As you have probably seen if you’ve clicked my link above/below, I’m promoting a new service myself – promotional videos – which, incidentally, could work very well as CONTENT for said landing pages you’re creating (hint hint!).
Keep up the good work Matt!
- Don
Don Power – Marketing Consultant | Social Media Service Provider´s last [type] ..Don Power-Marketing Consultant
Matthew Needham Reply:
June 26th, 2010 at 10:49 am
Thanks for the comments Don. That Video of yours is awesome! I want one!
Swap you for a landing page?
Don Power - Marketing Consultant | Social Media Service Provider Reply:
June 26th, 2010 at 11:09 am
Thanks Matthew!
Hey Matt…I’ve been reading a lot of Jack Canfield (The Success Principles)lately and his big thing is “go for it – envision your success” so how about this…
I’ll create you a promo video for you in exchange for you promoting it (and my promo video creation services) however you can.
I don’t need any direct tags or links of mine in the video I’ll create for you, just word of mouth/blog/tweet etc. promotion is fine – and here’s a BONUS incentive – I’ll provide you (and anyone else that wants to help me promote my service)a generous $$ referral bonus for every referral that becomes a paying client.
So, if you are interested, let me know (don@donpower.com). If there are specific messages, copy, images or video you want in your promo video, email me those too and I’ll include them in your promo video. It would also help if you tell me the style and style of music you envision for your promo – ie: fast/techno/indie/pop or more relaxed and contemporary…
Sh%^^^t! I just realized that all this might have been better dealt with via Email but it’s all here now so I’ll go ahead and submit it, okay. My apologies in advance if it’s a bit boorish!
Cheers mate!
- Don
Don Power – Marketing Consultant | Social Media Service Provider´s last [type] ..Don Power-Marketing Consultant
I think that would be an excellent idea. If I had the moollah I would pay for it but the pricing I am not that great at generating up an idea. The other day I got a tweet from wphelp.com or something like that and was like cool I got some problems until I stopped by their website and check the prices. They are crazy so I figured I would just stick with free forums around the cyberspace. I think personally if I didn’t have my money going in several directions in real life I would consider $20-60 reasonable.
Ryan Hanzel´s last [type] ..How to make your post more appealing
Matthew Needham Reply:
June 26th, 2010 at 10:08 pm
Thanks Ryan, I guess it’s like many things, on your own you get results, but getting help gets you resuts much more quickly.
It’s always the same, there’s too much opportunities to spend your moollah!!
Hey mathew,
That’s awesome idea man. I really your fb landing page. Great work.
I think 15-40$ are reasonable.
Really awesome strategy bro. keep up the good work.
Good luck.
~Dev
Dev | Technshare´s last [type] ..How To Determine If Your Chosen Blogging Niche Is Right For You
Hey Matthew,
If you wanted to try it out, I will volunteer myself
I don’t have a FB fan page or landing page. It’s on my never-ending list of items to do for my site.
How about more indepth article about how you create one? Sort of a tutorial.
The ‘after’ landing page is really good and I’m sure that it converts well. So much more professional, too.
Karen
Karen´s last [type] ..Increase Your Negotiation Skills- Is Win-Win The Best Tactic
Matthew Needham Reply:
June 26th, 2010 at 10:03 pm
Hey karen, thanks for the offer!
I must admit, that’s part of the reason for offering the service, because people have too much to do and not enough time to do it.
I definitely will be offering this! Thanks for the comments! Matthew
I really like this idea Matthew. I’m not sure about pricing but I haven’t seen this around anywhere else so I think you could attract a lot of attention with it as it would really improve results for your blog. I have yet to get anything like this up on my page so I would be interested in learning more about what your plans are.
Keep me updated!
Eric´s last [type] ..Get To Know Me Better: Ask Me Any 2 Questions You Want
Matthew Needham Reply:
June 26th, 2010 at 9:48 pm
Thanks for the comment Eric. I haven’t seen anyone offering it either. I’ve seen a couple of sites with it, so created my own. I think they will all have to be the same basic design to keep the price down.
Will definately keep you updated!
I think that a landing page is MUCH better. I have been discouraged by Facebook’s appearance for some time now. Though, I have not started using it for anything other than showing pictures to my friends. Anyway, to answer your questions –
1) I am going to assume that it does not take a ton of time and that you can create templates to use over and over again with different picture. If that is it, I would say 20-50 USD. For more customization, I would at least double that. My guess is that most small companies would have the means to afford more (lone bloggers, of course, tend to have fewer resources). You did a nice job on yours!
2) I would guess that most people would want full set up, though I don’t see why you couldn’t do both. There are some people (like me) who tend to want to understand everything.
Nice idea Matthew. Have a great day!
mark´s last [type] ..On Change- How To Get Promoted
Matthew Needham Reply:
June 27th, 2010 at 10:47 pm
Thanks for the comment Mark, much appreciated!
[...] Mrs BRT. It’ll all be worth it. As for the rest of you, if you’re a loose end, why not read about Matthew’s fabulous idea for a Facebook landing page. (Hey M, any chance of a freebie if we big you up enough? ) Seriously though, it’s a cool [...]
Question: Ben suggested I talk to you about this. Landing Page. I’ve tried numerous times to do this myself. without success. Now that I am promoting my books on FB I think this would bring more attention.
but are you still charging to help? let me know when you have time ok.
Matthew Needham Reply:
June 28th, 2010 at 11:11 pm
Hello, yes thanks to all the feedback I’m probably going to offer this up as a chargeable service with design and set up.
I would totally pay 50 bucks for something like that. It’s not worth my 3-4 hours of time to tweak it, so that would be a service that I would welcome.
I have been really disenchanted with the Facebook model for customer generating, so I was just about to look into fanpages myself.
Great idea Matthew.
-Joshua Black
The Underdog Millionaire
Joshua Black | The Underdog Millionaire´s last [type] ..7 Special Steps for Small Business Success
Matthew Needham Reply:
July 1st, 2010 at 1:20 pm
Thanks for the feedback. That’s exactly what I’m thinking, it’s simply not worth your time doing it.
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