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Home » Run Your Business

Getting your spaceship off the ground

Today is a major milestone in the life of this blog. This is the 200th post. May there be many more.

Today is also the 41st anniversary of  Neil Armstrong and Buzz Aldrin stepping out of Apollo 11, on to the surface of the moon, which Neil Armstrong described as:

One small step for man, a giant leap for mankind.

Truly amazing.

Today of course, there doesn’t seem to be such big events that nations or citizens of the world can get behind – maybe it’s funding or maybe we just don’t dream so big anymore?

Instead every day, there’s lots of much smaller, but nevertheless, impressive events such as the Beijing Olymics Opening Ceremony, the World Cup in South Africa.

Like all events of such scale, they don’t just happen.  Instead, thousands of hours of meticulous planning and organisation go into them to make them happen.

They use checklists.

Before a plane takes off or lands anywhere in the world, the pilots consult checklists. Even surgeons performing operations use checklists because sometimes, even in routine things, something can be missed out.

Checklists detail what happens at specific times or in specific  sequences. In simple terms a checklist is a to do list, a more complex version a schedule, designed to reduce failure by compensating for potential limits of human memory or attention. Checklists ensure consistency and completeness in carrying out a task.

When I launched my first information product How To Achieve Your Dreams the Tomato Way, I learnt many things from the launch. Some of which I wanted to ensure that I repeated for the other product launches, whilst others I  wanted to ensure that I avoided.

So I created a project launch checklist – with 50 steps of things to do before launching a product or service. Of course not all of the steps are required for each launch, but having the process allows me to ensure that I at least consider them and of course I never miss an important step out of the launch.

Could you use a checklist in your business?

Launching today is the No1. Product Launch Guide – you can check it out here

No 1 Product Launch Guide