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Home » Business Owners

Why you don’t achieve your goals

There’s many reasons why you don’t achieve your goals, but today I’m just going to focus on of them. Desire.

Many goals we set ourselves are wishes or hopes. How often when you’re setting your goals do you choose a definite goal? Not very often, I suspect.

People who succeed and succeed big, athletes, business people, investors, teachers, doctors, just to name a few, succeed because they want whatever they want to achieve more than anything else.

For many years I have worked with trainee accountants and I’ve come to recognise which ones will pass first time and which ones have to retake or give up. The ones who pass first time, are 100% dedicated and they want it more than anything else, whether that’s due to increased marketability or more money, or even to beat their colleagues, the ones that pass have a reason for doing what they do.

Wishing is not enough, whether you want to pass your exams or work a 4 hour work week, wishing will not bring you towards you goal. but desire with state of mind, that becomes an obsession, then planning definite ways and means to acquiring your goal and backing those plans with persistence which does not recognise failure, will bring riches.

There are 6 steps by which desire can be translated into the achievement of your goal:

1. Fix exactly the amount [insert what you want eg riches] you desire.

2. Decide what you’re going to do in return.

3. Set a definite date when you expect to achieve what you desire.

4. Create a plan as to how you’re going to achieve your plan.

5. Write out a clear statement setting out the above (1-4) points.

6. Read it out aloud and start believing it.

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  • Jean Sarauer said:

    I’m glad you included believing it can happen in this list because I think that makes all the difference in the world. There’s a power that comes with visualizing/believing that I can’t explain, but it seems to propel me towards my goals when I practice it.
    .-= Jean Sarauer´s last blog ..Empire Building 101: Designing a Custom Content Strategy =-.

  • BrandonBurgh said:


    I agree that having an end date/objective is very important. It is so easy as “infopreneurs” to allow another day to pass without finalizing something. Then a day slips into a week. Then a week slips into…ok, you get the point.

    Holding ourselves accountable and making a reward / punishment that is fitting is an awesome tool to help force us to meet our deadlines.

    Example: If I don’t get XXXXXX done by XXXXX, I’m going to paypal $1,000 to Matthew within 3 days.

    See, it is the pain vs pleasure principal. 🙂

    .-= BrandonBurgh´s last blog ..Instant WordPress Training is LIVE! =-.

  • Matthew Needham said:

    Hey Brandon not that I don’t want you to achieve your goals, but the $1000 will come in handy!

    Great comment, thanks for adding!

  • Joshua Black | Underdog Millionaire said:

    It’s all about taking action. Without action, goals are just wishes and dreams. When you finally start taking the baby steps needed to work towards your goal, then you finally have something in motion.

    Ideas like speed, and if you don’t acct on them, they will quickly move to someone that will.

    -Joshua Black
    The Underdog Millionaire
    .-= Joshua Black | Underdog Millionaire´s last blog ..Ronnie James Dio’s Small Business Success Lesson =-.

  • Matthew Needham said:

    Joshua, I love that phrase “ideas like speed” that’s just awesome, but so true.

  • Karen said:

    Hi Matthew,

    You bring up some excellent points. I believe that if you have a strong enough desire (or ‘why’) you will do everything in your power to make sure that are successful. You will find the time, you will find the money, you will have the motivation, you will figure out a way, and you will do what’s necessary to achieve your heart’s desire.

    .-= Karen´s last blog ..The Next Step In Finding Meaning For Your Life =-.

  • Matthew Needham said:

    Hi Karen,

    I know someone who for the last 5 years has said he’s going to run a half marathon. Everyone laughs and he gets all defensive about it. But the truth is he thinks he should do it, he doesn’t want to do it.

    That’s the thing about loosing weight. People think they should get trimmer and loose some weight, but the problem is that they love food and hate exercise. Not a great combination. So, unless they want something more; like going on holiday or for health reasons then they aren’t going to loose any weight.

  • Gurl said:

    Hi, Matthew.
    It seems like today is a day for thinking and posting about goals. I just hit publish on a post about how hard it was for me to get my goals into writing last night. I believe getting them down in writing can be more important than believing you can achieve the goal. Writing it down makes it more concrete for many people…takes a want or wish into actually feeling like a goal. Its also helpful for breaking larger goals into small steps you can take to make that goal your reality. Writing it down and believing in your ability to achieve it are two essentials to achieving any goal, in my opinion.

    Excellent post that I am sure will help many turn their wants into their reality. Thanks!

  • Matthew Needham said:

    Yes, I think the effort spent to write them down will be most rewarding.

  • Chris Guthrie said:

    I think it’s all about setting specific and measurable goals so it’s good to see you agree with that philosophy.

    I also think if people don’t have desire to achieve their goals what’s the point in even setting them?
    .-= Chris Guthrie´s last blog ..Best WordPress Plugins =-.

  • Matthew Needham said:

    Hi Chris, yes you’re right. Too often people set themselves a vague goal which can’t be measured. For example I want to have lots of money, is nonsense.

  • mark said:

    I really like the 6th step. I think is really where many people fail.

    That is, it seems like people, and I am speaking from my experience here, think about how great it would be to do something. Then they think about how to get it done & how great that would be. Then they plan for it, but never start.

    The reason they never start is that they never believed that they could finish. I have met quite a few non-genius, but rich, people. Confidence is important.

    I also think that Karen is right – there needs to be a strong reason in your mind for doing whatever it is that you are doing. Otherwise, it could seem pointless after a while.

    Many people ask my why I do some of the things that I do, though, that is not really the same thing.

    Have a happy day!

  • Matthew Needham said:

    Hi Mark, thanks so much for the comment. Getting started is absolutely critical for success.