When you think of spies you probably think of fictional spies like James Bond or Jason Bourne. Maybe you think of historical spies like Mata Hari or George Blake. But whatever you do, you probably …

What is Profit Margin?
Profit margin is one of the most important measures in your business. It is a measure of profitability.
It is calculated by dividing the difference between sales and costs and dividing it …

 
How Well Do You Know Your Business?
Here’s a question for you: as a business owner, how well do you know your business? In this post we look at the importance of understanding the nuts and …

This post explains how to calculate the cost of customer acquisition. Knowing the customer acquisition cost is a key actionable metric for your business and understanding how effective your marketing is at attracting new customers.
As …

As a small business owner, how do you know how your business is performing? Do you know whether it is growing or slowing? Are you getting better at paying bills or getting worse at collecting …

 
Growing a business takes time and effort.  It takes consistent delivery of quality work and happy clients referring more clients to you.
The hardest part for growing your business is in finding a steady stream of …

The question I am most asked is why is The Big Red Tomato Company called The Big Red Tomato Company? After all, we aren’t big, we aren’t red and we don’t grow (or sell!) tomatoes. …

Framing changes everything
If you ate at Gordon Ramsay’s restaurant at Royal Hospital Road, in London, you’d expect to pay around £200 (US$300) for a meal for two including wine and service.  Dining at the 3 …