This post explains how to calculate the cost of customer acquisition. Knowing the customer acquisition cost is a key actionable metric for your business and understanding how effective your marketing is at attracting new customers.
As …

 
Growing a business takes time and effort.  It takes consistent delivery of quality work and happy clients referring more clients to you.
The hardest part for growing your business is in finding a steady stream of …

The question I am most asked is why is The Big Red Tomato Company called The Big Red Tomato Company? After all, we aren’t big, we aren’t red and we don’t grow (or sell!) tomatoes. …

Framing changes everything
If you ate at Gordon Ramsay’s restaurant at Royal Hospital Road, in London, you’d expect to pay around £200 (US$300) for a meal for two including wine and service.  Dining at the 3 …

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Get more clients for your web design business (also works for other businesses too) is a practical guide with actionable advice …

Let’s face it, business today is tough. And nothing is tougher than making your business standout and be heard, so that your prospective customers spend money with you and not your competition. But the challenge …

Just over a year ago I spent a lot of time driving. To pass the time, like many people do, I listened to the radio. Day after day of travelling at the same time made me …

I obsess about getting more clients. Not because I necessarily need to get more clients myself, but because it’s  the number one request I get from my own clients for advice to grow their businesses.
Fundamentally there …